New York, USA – TikTok, the popular short-form video app, has announced that it will be rolling out ads to all users in the US.
The ads will begin appearing in the app on July 8th, and will be a mix of pre-roll, mid-roll, and native ads.
Pre-roll ads will play before a user’s chosen video, while mid-roll ads will appear during a video. Native ads will look like regular TikTok videos, but will be clearly marked as ads.
TikTok says that the ads will be targeted to users based on their interests and viewing history.
The company also says that it will not collect any personal information from users who do not opt-in to see ads.
The rollout of ads to all US users is a major step for TikTok. The company has been testing ads in the US for the past few months, and has seen positive results.
The ads have been well-received by users, and have helped to increase engagement on the platform.
TikTok is one of the most popular social media platforms in the world, with over 1 billion active users.
The company is expected to generate $11 billion in revenue in 2023, and the rollout of ads in the US is a key part of its growth strategy.
How will the ads affect TikTok?
It is still too early to say how the ads will affect TikTok. However, there are a few potential implications.
First, the ads could help to increase the amount of money that TikTok makes. This could allow the company to invest in new features and improve the overall user experience.
Second, the ads could change the way that people use TikTok. Some users may be more likely to watch videos that are sponsored by brands that they are interested in.
Others may be more likely to skip ads altogether.
Overall, the rollout of ads to all US users is a significant change for TikTok. It will be interesting to see how the ads affect the platform in the coming months and years.
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